Press
Most british workers have at least 48 weakdays per year…
- Below-par days are endemic in British business, study finds
- Low energy levels at work could be major contributor to shortfall in competitiveness of British business
- Underperformance may be linked to poor diet says wellbeing expert
An omnibus poll of 2,000 British workers for juice producer PomeGreat has identified a new category of working day. Workers were asked to quantify the average amount of time they spend during an average working week feeling below par or less energised. So-called “Weakdays” hover between working days and sick leave and are defined by low energy levels, daydreaming and the creation of the illusion of work without any real quantifiable output.
Sixty-three percent of respondents said that they lacked energy or enthusiasm for their work at least one day per week. Fifteen percent said that they lacked energy or enthusiasm for work every day. The figures were higher in Scotland and London with 22% and 18% respectively viewing every day as a weakday. Only 4% said that they never had a weakday.
PomeGreat advisor and professional well-being expert Dr Dorian Dugmore said: “If workers are less than effective for what works out to two months a year, the hidden cost to British business is huge. It’s little wonder that there are near ceaseless concerns about British competitiveness and productivity if most of us are working for so long with flat batteries.”
The answer may lie in poor management of nutrition, according to Dr Dugmore. “Our diets tend not to be optimised for our working days and this means that many of us are listless and lacking in energy for significant parts of our working lives. We often put this down to our natural need for an afternoon siesta, but there is more to it than that. Foods and drinks that give slower energy release, for instance, are far better for us and can help us to maintain energy levels and enthusiasm throughout the day.”
Studies have found that healthier foods and drinks can have a significant impact on personal performance at school or in the workplace and PomeGreat is calling for clearer guidelines for workers on how to manage their nutrition during the day to maximise performance.
Adam Pritchard, CEO of PomeGreat, said: “We’re all familiar with the afternoon slump but our study shows that the problem may be more widespread. Small changes to our diets could make a huge impact on our personal productivity and the success of British business.”
As part of their drive to improve the workplace diet PomeGreat have launched trials of office-based vending machines for their juice and have introduced a lunchbox-friendly 250ml bottle.
Research conducted by Vision Critical, part of Angus Reid Public Opinion, in March 2011. 2,000 GB adults were surveyed, drawn from their Springboard UK online panel and is balanced on age, gender, region and social grade.
In addition to weighting by age, gender, social class and region (weighted and unweighted figures shown in the tables). Angus Reid also weighted its raw data by newspaper readership and past vote. Age, gender and region figures are from the Office of National Statistics and social grade is from the Market Research Society Occupation Groupings. Newspaper readership is derived from a combination of NRS data and our own research to account for variations in questions asked. Past vote weighting is done separately for Scotland as well as England and Wales (together).
-Ends –
About PomeGreat
At PomeGreat we are passionate about pomegranates. Pomegranate juice is all we produce so we make it our priority to do it very well. In fact we spent well over a year perfecting PomeGreat Original but we believe the result was well worth the wait. Our passion for the pomegranate and obsession with quality is reflected in every delicious drink we produce.
Adam Pritchard, founder, CEO and pomegranate expert, ensures only the best quality pomegranates are squeezed into each carton of PomeGreat, so that you can enjoy the healthy goodness of this ruby red and refreshing fruit drink. For more information, visit our website, http://www.pomegreat.com or fo,llow us on Twitter @pomegreat.
More information:
Hamish Thompson
hamish.thompson@1238kmh.com
07702 684290
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