Press

New pomegranate extract could be the biggest breakthrough…

... in natural pharmaceutical medicine in 200 years.

• “Amazing extract” improves heart health, reduces blood pressure, treats inflammation, reduces risk of cancers and tackles sexual dysfunction

A new extract from pomegranates that promises to be a major multi-purpose, all-natural pharmaceutical is being hailed by medical experts as the biggest discovery in natural medicine since the discovery of Aspirin in Willow trees in 1829.

The extract, tested in a £1.2 million research programme, unlocks for the first time the beneficial properties of the skin and the pith of the fruit, which have been too bitter for human consumption. 

Scientists estimate that more than 75% of the beneficial properties of the pomegranate, which is already recognized by many experts as one of the most medicinal fruits in the world, are locked in the skin and pith.

The new extract contains concentrated punicalagins, a beneficial phytonutrient that is virtually unique to pomegranates.  Punicalagins are found in the inedible husk, rind and the inner yellow membranes surrounding the juice arils of the fruit. Some punicalagins are found in the juice, but concentrations are low and processing methods frequently remove the benefits.

Dr Sergio Steinberger, head of research at Probelte, the company behind the breakthrough, said: “We’ve been throwing away the skin and the pith of pomegranates for thousands of years because they’re inedible and we haven’t had the science to enable us to release the benefits.  This amazing extract now enables us to bring the full health benefits of the pomegranate to the public for the first time.”

The extract goes on sale in the UK today under the brand name Pomegreat PurePlus. PurePlus, which will be available as one-a-day capsules, is produced at a new state-of-the-art plant in southern Spain and extracted from a unique species of pomegranate grown in orchards surrounding the factory. 

“Our research to date has identified a surprising array of benefits from consumption of PurePlus”, said Dr Steinberger. “Pomegranates have been the subject of a great deal of promising scientific investigation in recent years, but we have yet to fully understand all the beneficial properties locked in the skin and pith of the fruit.  The initial results of our research are extremely promising.  The extract is looking like a veritable fountain of youth.”

According to Dr Steinberger, PurePlus is set to provide a real alternative to products offered by pharmaceutical companies but without any of the potential side effects.

Health benefits identified so far include:

HYPERTENSION: PurePlus delivers a significant reduction in systolic blood pressure, similar to the effect of taking Captopril.  It reduces hypertension by acting on the enzyme ACE.  Being a natural solvent-free product, PurePlus has no side-effects.

SEXUAL DYSFUNCTION: Patients with erectile dysfunction reported performance improvements. Punicalagins stimulate the production of nitric oxide, a vasodilator that helps improve blood circulation and venous return. This has a powerful effect on the mechanism of erection.  In a satisfaction survey after 30 days of daily consumption of PurePlus, all participants reported an increase in their libido.

INFLAMMATION: a beneficial effect on a number of inflammatory ailments, including arthritis and inflammatory bowel disease. The bioactive compounds of pomegranate extract (polyphenols) reduce inflammation by acting at the level of the genetic transcription factor NFkB. The anti-inflammatory effect is similar to that achieved by taking Ibuprofen.

CANCER: Laboratory tests point to a 12% decrease in prostate cancer cell proliferation and an inhibitive effect on breast cancer cell motility and invasion. The bioactive compounds in PurePlus also deliver anti-inflammatory, antiproliferative and apoptotic effects on prostate and colon cancer.

CARDIOVASCULAR DISEASES:  PurePlus has a positive impact on the cardiovascular health of atherosclerotic patients with carotid artery stenosis.

DIABETES: Laboratory tests indicate that PurePlus stimulates the production of insulin.

ULTRAVIOLET PROTECTION: The bioactive compounds of pomegranate extract absorb at a wavelength that protects cells from damage caused by UV radiation.

ANTIMICROBIAL: PurePlus inhibits Staphylococcus aureus growth and enterotoxin production.

Adam Pritchard, CEO of Pomegreat, said: “This is a great discovery and we are delighted to bring this new supplement in the UK.  Extracting the goodness from pomegranates is very difficult.  In many senses it is an inconvenience food.  The new extraction facility, backed by extensive research, is unlocking the new health benefits of the pomegranate and the secrets of a fruit that has been celebrated for its health benefits for thousands of years.”

Pomegreat PurePlus goes on sale in capsule form in the UK from today.  It is available exclusively from www.pomegreatpureplus.co.uk 
 

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More information:

Hamish Thompson - 07702 684290 - e: hamish.thompson@1238kmh.com

Tracey Harrison - e: tracey.harrison@1238kmh.com

Workers feel less stressed thanks to pomegranate juice…

Pomegranate juice, which was recently found to reduce stress levels in busy executives, is to be made available in offices throughout the UK via vending machines.

The juice, supplied by West Country-based PomeGreat, will come in special vending machine 300ml pouches. These are mixed, filled and chilled while the customer waits, thanks to new energy-saving technology.

They will be available from new environmentally-friendly vending machines in UK businesses, schools and leisure centres. 

Research recently found that drinking pomegranate juice causes a measurable drop in stress hormone levels. According to the study of 60 volunteers by Queen Margaret University, Edinburgh, daily consumption of 500ml of PomeGreat Pure, caused a significant reduction in the level of the stress hormone cortisol in saliva. 

It also led to a significant reduction in both systolic and diastolic blood pressure in all volunteers.

Research Scientist, Dr Emad Al-Dujaili who led the study said: “On the basis of these findings there is a justified argument for busy workers to drink pomegranate juice to help alleviate chronic stress and maintain good health.” 

“There is a growing body of evidence that pomegranate juice delivers wide-ranging health benefits that merit further research. It is very rare indeed for an all-natural juice to offer the range of health benefits that we are seeing in pomegranate juice.” 

The new PomeGreat pouches are dispensed by vending machines from The Green Drinks Company, which have the lowest carbon footprint of any cold drinks vending machines in the world. 

When the customer makes a selection, filtered water is mixed with fresh pomegranate concentrate to create a tasty juice drink. 

The water is chilled as it is used, consuming substantially less energy than systems which constantly refrigerate drinks. This typically saves about £200 of electricity per machine each year. 

The juice is then packed and sealed within the pouch. 

Adam Pritchard, PomeGreat CEO, said: “We’re delighted that Britain’s stressed workers and hard-working students now have the chance to unwind with a drink of PomeGreat at the touch of a button.” 

Recent research by the mental health charity Mind recently found that 41% of British employees describe themselves as currently stressed or very stressed in their jobs.

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About PomeGreat

At PomeGreat we are passionate about pomegranates.  Pomegranate juice is all we produce so we make it our priority to do it very well.  In fact we spent well over a year perfecting PomeGreat Original but we believe the result was well worth the wait. Our passion for the pomegranate and obsession with quality is reflected in every delicious drink we produce.

Adam Pritchard, founder, CEO and pomegranate expert, ensures only the best quality pomegranates are squeezed into each carton of PomeGreat, so that you can enjoy the healthy goodness of this ruby red and refreshing fruit drink.  For more information, visit our website: www.pomegreat.com or follow us on Twitter @pomegreat.

For more information:

Tracey Harrison

tracey.harrison@1238kmh.com

+44 (0)7708 044671

Stressed at work? A daily drink of pomegranate juice could be the answer…

  • New university study finds that pomegranate juice reduces stress hormone levels in British workers.

Frazzled British workers are being thrown a lifeline today with the news that a glass of pomegranate juice per day will deliver a measurable reduction in their stress hormone levels. A recent study found that 41% of British workers claim to be stressed or very stressed in their jobs.  Researchers at Queen Margaret University, Edinburgh studied the physiological effect of daily consumption of 500ml of PomeGreat Pure pomegranate juice over a two-week period.  Sixty volunteers from a range of working environments took part in the study.  

The study found that daily consumption caused a significant reduction in the level of stress hormone cortisol in saliva and a significant reduction in systolic and diastolic blood pressure in all volunteers.  Cortisol (hydrocortisone) is a steroid hormone, or glucocorticoid, produced by the adrenal gland. It is released in response to stress.

Volunteers also showed an improvement in arterial health as measured by pulse wave velocity.

Volunteers were also assessed on mood status using a specialist test.  After consumption of pomegranate juice most subjects reported that they were more enthusiastic, inspired, proud and active and all reported that they were less distressed, nervous, guilty and ashamed according to the attributes tested. 

The full results of the study will be presented at an international conference in Barcelona in October.

Research Scientist, Dr Emad Al-Dujaili who led the study said: “On the basis of these findings there is a justified argument for busy workers to drink pomegranate juice to help alleviate chronic stress and maintain good health.” 

“There is a growing body of evidence that pomegranate juice delivers wide-ranging health benefits that merit further research.  It is very rare indeed for an all-natural juice to offer the range of health benefits that we are seeing in pomegranate juice.”

A recent study by the charity Mind found that stress is prevalent in the British workforce, with 41% of respondents describing themselves as currently stressed or very stressed in their jobs. Two-thirds said they had been put under more pressure by management since the economic downturn.

An earlier study by Queen Margaret University researchers found that pomegranate juice may redistribute weight around the body, moving flab away from bellies and muffin tops.

The study showed a significant reduction in plasma NEFA (a measure of blood composition) following 4-week consumption of PomeGreat Pure fruit juice in 11 out of 19 subjects.   A reduction in plasma NEFA may indicate a reduction in waist circumference. 

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Study detail and methodology

A controlled cross-sectional intervention study was carried out on 60 volunteers recruited from several work environments. The subjects vary in age (21-64y, mean=39.1 ±13.8y), sex (22 males and 38 females) and BMI (25.6± 4.5kg/m2) and were asked to drink one bottle of PomeGreat® Pure juice (500mL/day) for 2 weeks. There was a significant reduction in systolic and diastolic blood pressure (Systolic BP reduced from 122.4 to 119.6 mmHg, p<0.001; Diastolic BP reduced from73.3 to 72.2mmHg, p<0.001), and improvement in  the mood PANAS-X test score (overall score increased from 73 to 77, p=0.0008; positive score increased from 29 to 31, p=0.017; and negative score decreased from 16 to14, p=0.029).There was also a significant reduction in Pulse wave velocity as measured by a Viacorder (7.1 to 6.9m/s, p=0.003). The stress hormone cortisol levels in saliva were also assessed on 3 days, before, during and at the end of intervention. There was a significant reduction in salivary cortisol levels (P value ranged from 0.03-0.001) at all 3 time points tested (AM, noon and PM) per day.

In conclusion, the study shows that consumption of pure pomegranate juice for 2 weeks has significantly reduced blood pressure and the feeling of stress and nervousness in a large group of office workers from different disciplines. This was substantiated by the reduction in the stress hormone levels. There was also an improvement of arterial health and the above results may suggest that pomegranate juice intake can alleviate work-related stress levels in addition to the cardiac protective effect of pomegranate.

Most british workers have at least 48 weakdays per year…

  • Below-par days are endemic in British business, study finds
  • Low energy levels at work could be major contributor to shortfall in competitiveness of British business
  • Underperformance may be linked to poor diet says wellbeing expert 

An omnibus poll of 2,000 British workers for juice producer PomeGreat has identified a new category of working day. Workers were asked to quantify the average amount of time they spend during an average working week feeling below par or less energised.  So-called “Weakdays” hover between working days and sick leave and are defined by low energy levels, daydreaming and the creation of the illusion of work without any real quantifiable output.  

Sixty-three percent of respondents said that they lacked energy or enthusiasm for their work at least one day per week. Fifteen percent said that they lacked energy or enthusiasm for work every day.  The figures were higher in Scotland and London with 22% and 18% respectively viewing every day as a weakday.  Only 4% said that they never had a weakday.

PomeGreat advisor and professional well-being expert Dr Dorian Dugmore said: “If workers are less than effective for what works out to two months a year, the hidden cost to British business is huge.  It’s little wonder that there are near ceaseless concerns about British competitiveness and productivity if most of us are working for so long with flat batteries.”

The answer may lie in poor management of nutrition, according to Dr Dugmore.  “Our diets tend not to be optimised for our working days and this means that many of us are listless and lacking in energy for significant parts of our working lives.  We often put this down to our natural need for an afternoon siesta, but there is more to it than that.  Foods and drinks that give slower energy release, for instance, are far better for us and can help us to maintain energy levels and enthusiasm throughout the day.”

Studies have found that healthier foods and drinks can have a significant impact on personal performance at school or in the workplace and PomeGreat is calling for clearer guidelines for workers on how to manage their nutrition during the day to maximise performance.

Adam Pritchard, CEO of PomeGreat, said: “We’re all familiar with the afternoon slump but our study shows that the problem may be more widespread.  Small changes to our diets could make a huge impact on our personal productivity and the success of British business.”

As part of their drive to improve the workplace diet PomeGreat have launched trials of office-based vending machines for their juice and have introduced a lunchbox-friendly 250ml bottle.

Research conducted by Vision Critical, part of Angus Reid Public Opinion, in March 2011. 2,000 GB adults were surveyed, drawn from their Springboard UK online panel and is balanced on age, gender, region and social grade.

In addition to weighting by age, gender, social class and region (weighted and unweighted figures shown in the tables). Angus Reid also weighted its raw data by newspaper readership and past vote. Age, gender and region figures are from the Office of National Statistics and social grade is from the Market Research Society Occupation Groupings. Newspaper readership is derived from a combination of NRS data and our own research to account for variations in questions asked. Past vote weighting is done separately for Scotland as well as England and Wales (together).

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About PomeGreat

At PomeGreat we are passionate about pomegranates.  Pomegranate juice is all we produce so we make it our priority to do it very well.  In fact we spent well over a year perfecting PomeGreat Original but we believe the result was well worth the wait. Our passion for the pomegranate and obsession with quality is reflected in every delicious drink we produce.

Adam Pritchard, founder, CEO and pomegranate expert, ensures only the best quality pomegranates are squeezed into each carton of PomeGreat, so that you can enjoy the healthy goodness of this ruby red and refreshing fruit drink.  For more information, visit our website, http://www.pomegreat.com or fo,llow us on Twitter @pomegreat

More information:

Hamish Thompson
hamish.thompson@1238kmh.com
07702 684290

 

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