Company History

We are a small private company, and one of our founders, Adam Pritchard, continues to run the business which he helped to create in 2001.

It’s a straightforward story of a couple of friends who tasted pomegranate juice from a street vendor in Peshawar in 1999, and who were amazed by the unique flavour. There then followed several years of painstaking research before the idea of bringing it home and selling it to supermarkets and health stores could become a reality — PomeGreat first made an appearance on the shelves in 2003, and since then has expanded rapidly — for a full list of products, click here.

Foremost in the minds of its creators was the obsession with creating a great tasting drink, which sounds obvious now, but so many others have made the mistake of assuming people will drink anything if they believe it’s doing them good!

In order to get the taste we wanted, we had to become experts in pomegranates, where to find and harvest them at their best, how to press them to preserve all the goodness in the juice, and how to blend them to create the PomeGreat drinks that so many buy today!

Being able to include PurePlus across our range is just another step in bringing the very finest products to you.