Pomegreat History

This is the page on company websites where most people click elsewhere as fast as they can, before drowning in corporate speak and spurious mission statements!

So you won’t find any of that here. Pomegreat isn’t part of a big corporate organisation. In fact, we’re a small private company, and one of our founders, Adam Pritchard, continues to run the business which he helped to create in 2001.

It’s a straightforward story of a couple of friends who tasted pomegranate juice from a street vendor in Peshawar in 1999, and who were amazed by the unique flavour. There then followed several years of painstaking research before the idea of bringing it home and selling it to supermarkets and health stores could become a reality – Pomegreat first made an appearance on the shelves in 2003, and since then has expanded rapidly – for a full list of products, click here.

Foremost in the minds of its creators was the obsession with creating a great tasting drink, which sounds obvious now, but so many others have made the mistake of assuming people will drink anything if they believe it’s doing them good!

In order to get the taste we wanted, we had to become experts in pomegranates, where to find and harvest them at their best, how to press them to preserve all the goodness in the juice, and how to blend them to create the Pomegreat drinks that so many buy today!

Anyway, instead of a mission statement, here are a few simple things we believe in: -

• we only make drinks with pomegranates in, and we don’t make them for anyone else
• we like our products to be all natural, so you won’t catch us using any artificial sweeteners, colours, or preservatives of any kind
• and finally, we love to hear the views of pomegreat drinkers everywhere, so if you have any thoughts or ideas, please tell us!