Adam Pritchard – Founder and Chief Executive

Adam’s first experience of the pomegranate was with his friend James, tasting freshly squeezed juice from a street vendor in Peshawar 7 years ago. They spent the next 2 years travelling and researching the world of juice, before finally fulfilling their ambition to launch a delicious and refreshing juice drink into the UK. Adam remains as passionate as ever about Pomegreat and still runs the business today.

Jo Richards – Office Manager

Jo manages the Pomegreat office here at Greenway Farm, as well as dealing with day to day enquiries and managing marketing projects. She freely admits that pomegranates didn’t feature heavily in her life until she joined the business, but in a short space of time, she’s become an expert in peeling and juicing the fruit with no mess. All you need is a bowl of water and a sharp knife....email Jo for details....

Alex Fidler – Finance Manager

Every successful business requires sound financial management, and Alex had been masterminding company finances for over 20 years, ever since he hung up his pro football boots. He has been with Pomegreat since 2004, and has become a pomegranate expert along the way.

Rob Sutton – Marketing Director

Rob joined Pomegreat in 2007 after rather too many years working for companies who didn’t sell pomegranate juice. As a child, he was always told by his mum to eat pomegranates, because they’re packed with iron and full of goodness. Many shirts were stained along the way.

Dawn McGiveron – Managing Director

Dawn is our food and drink industry expert, having managed teams in Marketing, Manufacturing, Sales and Merchandising - in lots of different areas - from Booze to Bread! Her first experience of pomegranates was eating the seeds with a pin, while sitting on the doorstep of her grandparents’ corner shop in Liverpool as a small child.